What is EDDM?
Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service (USPS) that allows businesses to reach potential customers in specific geographic areas without the need for a mailing list. It's a cost-effective way to send targeted mailings to neighborhoods and communities.
How does EDDM work?
EDDM allows businesses to select specific mail routes or ZIP codes to target with their marketing materials. The selected area is saturated with mailers, reaching every mailbox on the chosen route, ensuring maximum exposure.
What are the benefits of using EDDM?
EDDM offers several advantages, including cost-effectiveness, easy targeting of specific geographic areas, and the ability to reach a large number of potential customers. It's particularly useful for local businesses trying to attract customers within a certain radius.
Do I need a mailing list for EDDM?
No, one of the main benefits of EDDM is that it eliminates the need for a mailing list. Instead, you choose the specific geographic area you want to target, and USPS delivers your mailers to every address within that area.
What types of businesses can benefit from EDDM?
EDDM is versatile and can be beneficial for a wide range of businesses, including local
Retailers: Auto dealers, restaurants, furniture stores, supermarkets, sporting goods shops, department stores, salons, electronics stores, and more.
Service-based businesses: Banks, home-improvement companies, insurance agencies, real estate firms, health-related providers, and more.
It's particularly effective for businesses looking to target a specific local market.
What is Every Door Direct Mail service used for?
Every Door Direct Mail gives your business a cost-effective way to saturate a localized area and get your marketing messages directly into the hands of consumers. It's ideal for targeting entire neighborhoods near your business location.
Use it to:
- Promote sales and events.
- Announce grand openings.
- Send coupons and special offers.
- Real Estate Promotions.
- Restaurant Promotions.
- Business promotions.
What are the size and weight requirements for EDDM mailers?
EDDM mailers must meet certain size and weight requirements set by USPS. Standard flat-sized mail pieces typically range from 6.125" x 11" to 12" x 15", and the weight limit is 3.3 ounces per piece.
How do I prepare my EDDM mailers for mailing?
Mailers must be bundled and prepared according to USPS guidelines. This includes bundling them in groups of 50 or 100 and completing the appropriate EDDM forms. USPS provides online tools to help with the preparation process.
What is the cost of EDDM?
The cost of EDDM includes postage and printing costs for your mailers. The exact cost depends on factors such as the size of the mail piece and the quantity being sent. USPS provides a postage calculator to estimate costs.
Can I track the delivery of my EDDM mailers?
While EDDM doesn't offer tracking in the traditional sense, you can track the delivery status through USPS's online tools. Keep in mind that EDDM delivery is not as detailed as some other mailing services. You can track the effectiveness of your EDDM campaign by including promotional codes or special offers, allowing you to measure the response rate and adjust your strategy accordingly.
How can I get started with EDDM?
To get started with EDDM, visit the USPS website for detailed information and resources. You can use their online mapping tool to choose your target areas, and Print On All, Inc. can provide guidance on designing, printing, and preparing your mailers for delivery.